“Hey man, you want to buy a blog”
“Can we do that?”
“Yah, but our girlfriends will kill us…”
And just like that, we began the process that ultimately led to us buying a blog that is pretty cool by any metric (maybe even as cool as this one) – Young and Thrifty. If you’re not familiar with the site, it’s original author is this cool PF chick from British Columbia who wrote all kinds of good stuff about personal finance in general, and plenty of Canadian-specific content. So how does a person come to buy a blog, and why the hell would anyone pay anything for a website you might ask (or at least a lot of our family and friends did)?
Taking Care Of Business…
In truth, we bought the blog because we are confident we can build on the successful momentum created by the original author. In case you weren’t aware, blogs generate income through advertisements and such (or at least they are supposed to… we’re still waiting for it to come flooding in). If all goes according to plan, this blog purchase will pay for itself in roughly a year or so… or 2. In case you just pulled out your calculator… yes that’s a pretty sweet ROI. That being said, it will require a large degree of time and effort, so success will not come without its price.
… and Working Overtime!
We had a couple advantages we thought were pretty key in the acquisition as well. The first consideration is that I have already been writing over there for quite a while now as a staff writer; therefore, I knew the audience, and I know quite a bit about the site. A second factor was the fact that the original is going to stick around and help us out going forward. Basically, I believe she likes writing, but all of the other stuff involved with blogging was starting to burn her out. We were happy to take the baton and are now planning to run like hell with it. Wish us luck as we take some of our first entrepreneurial steps forward into the abyss/promising future. Don’t worry My University Money readers, you’ll always be our first, and we’ll always make time for you (wow… that sounds like a really bad break up line… seriously though, we’re not screwing you over, we’ll still post cool stuff here too).
Here are a few of the sites most popular articles:
- 9 Reasons Why I Deactivated My Facebook Account
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- Shoppers Drug Mart/ Pharmaprix Optimum Program Review
- Sites Like Groupon Are Easy To Come By – Living Social, AtCost, Yipit & GoodNews
- How To Get More Money From Your Tax Return
- Cohabitation Agreements
- Variable and Fixed Mortgages
And here are a few of the articles I’ve written for the site over the last year:
- Why Deflation and Falling Home Prices are a Big Deal
- Generation Y and Leadership
- How Your Living Arrangements Affect Your Post-Secondary Experience
- Germany and The Dysfunctional European Family