Things have been getting too serious around here lately with summer job articles and saving money on this or that. I thought we’d look at something a little more in line with what I was worried about when I was 18 – the Campus Bar.
Now in my experience (limited to 5 official “campus bars” and another 2 bars that were located just off campus) a fair number of adult beverage-serving establishments seem to mess up what would seem like a bulletproof business niche: selling booze to newly legal adults – many of whom are away from home for the first time in their lives. Hollywood has already done your marketing for you with their gross distortion of what sort of lifestyle the “actual” post-secondary student looks like, all you have to do as a bar is simply play to the stereotype. Here are nine things to look for at your campus bar (an underrated factor in picking your institution of higher learning):
1) Cheap Drinks
Let’s be honest here, young students aren’t exactly hard to please. While they may like to pretend and talk like they are wine, beer, and whiskey connoisseurs, the ultimate decision on whether or not to go to a bar rests on the hit it will place on their bank account. I’ve seen a few campus joints price themselves right out of their market when trying to raise profit margins that simply weren’t sustainable. Keep it simple, sell more by selling for less.
Related: Save Money on Parties
2) Great Theme Nights
“The music here sucks”
“Man, I love this techno stuff”
A great DJ once said, “You can please some of the people all the time, and all of the people some of the time, but you can’t please all of the annoying wannabes all the time”. The bottom line is that you are never going to play “good music” in the eyes of all types. Continue Reading →